The why. How did the Urithi Marketing app come about
The Urithi Marketing app is an idea that came from a trip I took. I went out searching for experiences and moments I could reminisce about after the trip. The idea was to go out to an event during the day and enjoy the beautiful views Cape Town offers. Let me tell you, I struggled to find one. The struggle of finding an event to attend gave birth to the Urithi Marketing app.
For Users
The idea was to create a platform that is easy to use and navigate. I wanted to create a platform that wouldn’t overwhelm users; it needed to be minimalistic with few objects on the pages, and the user needs to be able to see everything without being overwhelmed by how much information is on one page. I wanted to create a platform that users and hosts would enjoy using with ease. So, we needed to have a map displaying the events (I call is the map of munati and everything events) to ensure that you can spot your area and see if we have any events in your area before you go on and search for events (convenience!).
The aim was to create a platform that is easy to use and easy on the eye as well. And that is what we created, an app that is easy to navigate and easy on the eye.
For hosts
For event hosts, the event onboarding process is easy and fast. Event hosts can onboard their events within a matter of minutes. The idea was to ensure that the platform felt convenient for event hosts. Once they onboarded their events, we would oversee the social media advertising. Our team then pushes the event on our social media platforms drawing attendees’ attention to the event on the app.
A convenient onboarding process, we achieved that.
Sharing experiences
The Urithi Marketing app and social media pages are not just another advertising platform, well we hope this is how everyone who uses them feels. The aim is to share experiences of events happening around the country. We do not just advertise events; we attend some of the events we advertise and share the moments with our followers. Asivaleli anyone behind. We want you to feel as though you were part of the event and we do not want you to miss the next event the host has.
The Blog
The Urithi Marketing blog will serve as a space to showcase some of the events we have advertised and attended. We want to keep you informed about the events we advertise, upcoming events, event hosts you need to look out for, how you can be part of the events industry, and conversations with individuals in the event industry.
We are super excited about this new journey and we hope you are as well.
